Growing The Grommet – SumoMe

curated from SumoMe

How Jules Pieri and her team built a massive niche product company by focusing on a few core ideals

Doing something is so much easier when you have a good framework to go off of, some examples to use, and something to help you visualize what you should be doing.

Enter Jules Pieri and The Grommet

The Grommet is a unique shopping site that picks and launches one cool new product every single day.

Noah sat down with Jules, the founder and CEO, to figure out two things. What has she learned over the last seven years running and building The Grommet

Start Small and Local to Prove the Model

Don’t over engineer your first version and don’t start with a massive marketing plan. If no one you know is interested, it’s doubtful that other people will be.

Be Friends with the Press, Don’t Pitch Them

Think about playing long-ball with the press. Who writes about your industry that you could start developing a relationship with? How can you make their life better by sending them stories, or engaging with their work? Make your own list of ten, and start building relationships.

Recommended reading: Promote Yourself

Have a Relentless Commitment to Quality

Decide on what you stand for, whether it’s great products, great content, fast services, and make sure that you’re living up to that commitment in everything you’re doing. Where can you improve your delivery on that commitment?

Don’t Assume the “Obvious” Will Work, Experiment with New Channels

What non-obvious channel might you be able to find your target customer in? What mindset do you want them in? Where isn’t your competition advertising and is there a way to leverage it?

Have a Strong Story and Personality to Create Retention

Is there a way you can tell a stronger story in order to keep bringing customers or visitors back to your site? How can you feel more human to them, and not just a website or a company?

Last, Be Deliberate

“Use that 10% of your income that’s discretionary to support companies you care about. Think about what their impact on the world is, and what you value, and be very deliberate about that 10%.”


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Cox Enterprises invests in digital health company Rimidi

curated from atdc Georgia Tech

Atlanta-based Rimidi is a digital health company focused on diabetes and other conditions. It is headed by female entrepreneur Lucienne Ide whose flagship product is a cloud-based diabetes management platform called Diabetes+Me. Through this software, patients can track their health and lifestyle data. They can also obtain medical and nutritional information about their condition. Rimidi’s care team will then leverage the data through proprietary analytics to get better treatment options, population management and improved care.

Lucienne says that she’s thrilled to receive investment from Cox Enterprises that embraces innovation and collaboration. Alex Taylor, Cox Enterprises’ executive vice president is equally excited about partnering with local entrepreneurs like Lucienne.

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How to Have a Worry Free Period with ‘The Wing Maxi’

curated from Indiegogo

Veronica Berry, just like any normal woman, experiences period-related accidents. She thought of a solution and ‘The Wing Maxi’ was born. She wanted to re-define the “feminine hygiene brand” and create something that’s better for all women anywhere in the world.

She is currently holding a fund campaign with a goal of $30,000 that will go towards rebuilding a working prototype, FDA regulation, manufacturing cost and building inventory, beta testing and Indiego fees. According to Veronica, the pledge will help them prove proof of concept of the product. “We’re committed to servicing women for years to come and are excited to bring this product to market. With your help, we can make this dream a reality,” she adds.

Help a chick out by clicking on the link below.

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Pretty in My Pocket Gets A "Leg Up" Award from Sarah Blakely

Spanx Founder, Sarah Blakely, recognized StartupChicks Accelerator Graduate company – Pretty in My Pocket – with a “Leg Up” Award.

“Being a beauty product junkie, I was instantly drawn to this concept – it’s like having a beauty consultant on hand at all times.” – Sarah Blakely

Congrats to Caroline & her team of PRIMPERS!

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