When Dreams Of Growth Require A Business Shift

curated from Forbes

 

In 2006, she transformed her husband’s lifeguarding business into a company that builds and maintains swimming pools. Today, Bratton Pools brings in $2 million in annual revenue mainly by building custom aqua playlands for Houston homeowners, often now also ringed by lovely patios and outdoor kitchens and accessed via driveways the company builds.

A Bigger and Less Competitive Market

The business potential is different for pool building, which is a well-established and saturated industry in Houston. There are no less than six pool builders in walking distance from Bratton’s Houston offices, she says.

Easier, Steadier Money

The work appears to be less susceptible to economic troubles as well. During the current period of low oil prices and resulting economic pressure in Houston, Bratton Pools has lost some projects, while Piper Whitney has mostly just seen delays, she says.

A New Need for Capital

“I have to manage that to make sure we’re on a steady path, not just for my family but for my employees who I’m responsible for,” Bratton adds. “When a small business goes out of business, it’s devastating — not just with the owner and the employees, it has a community impact. I didn’t dream this, I didn’t realize this just so it could sustain me and further me along and have it not further along other dreams.”

 

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