How To Avoid Being A ‘One Hit Wonder’ – Forbes

curated from Forbes

30 million media impressions.

$100,000 in sponsorships. $20,000 for charity. The most fantastic wedding ever, with the most satisfied sponsors ever.

There are a few things that you can do to avoid being stuck in a space of feeling like a “one hit wonder”.

  1. Accept That You Don’t Decide What Goes Viral

The truth of the matter is, the internet, and the press, and people in general actually, are fickle and weird. I’m currently reading about the controversy around a post from GMA where they called a meme of Kermit the Frog “tea lizard“.

2. Trust Your Gut

You need to pay attention to the ideas that are put out there…and let your gut guide you. Your gut may occasionally fail you, but more often than not, it is usually right. I remember for me, when my agency had stalled in growth, I made a call entirely on gut to pivot towards an intensely focused approach to content marketing.

3. Keep It Relevant

The chances of a branded idea going viral to the masses is minimal, but the chances of it hitting the right target with the right message is far stronger if you can determine what’s relevant. One example of an incredibly relevant video is the #BeProud campaign from Youtube, which examines Gender Identity, which is about to top 10 million views.  If this were released even two years ago, it might have gone viral– but for an entirely different reason.

 

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