curated from Forbes
By now, we all know having more women in the boardroom is good for business. Research conducted by Roy Adler, professor of marketing at Pepperdine University, demonstrates that corporations with a strong track record of promoting female executives consistently beat their competition across 18 different measures of profitability. Research also shows that including more women on corporate boards boosts innovation and social responsibility.
At the gym the other day, I was mid-stride on the treadmill when I glanced down at the heart rate monitor on the screen: I could walk for days I realized, but unless I boosted my heart rate sufficiently, my time would be largely wasted. Intensity counts.
The corporate world is also looking for a magic pill to fix the lack of women in leadership, but there isn’t one. We know what it will take to achieve gender balance: eliminate the outright bias in hiring and promoting women.
So what does a real solution to fixing gender imbalance look like? Like a fitness program, it starts and ends with honesty. Scales and heart rate monitors don’t lie; they tell you if your fitness plan is working or not .
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