How Franchising Took This Business Into New Waters

curated from Entrepreneur

As a teenager in the 1960s, Rita Goldberg was a favorite to make the British Olympic swim team when an injury ended her career.

“It was my lifetime’s light switch,” Goldberg says. “This older man just loved to teach. And I was just a housewife without a job who was never interested in business. But after seeing that school, I knew what I wanted to do.”

“They kept coming and leaving. Something was missing. I realized I needed someone who’s really a part of the business. That’s the route that took me to franchising.”

her British Swim School has sold 28 locations in nine states and recently had its first franchisee reach the $1 million revenue mark.

“What I try to explain is, swimming is our product,” she says. “You don’t have to be able to teach it in order to sell it.”

“I never expected this brand to do as well as it’s done, but I’m absolutely thrilled with the way it’s working,” she says. “People say it’s a brilliant idea. I tell them I really don’t know how this all happened!”


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