Renata Black and Her Mission to Empower Women Through Panties

curated from Forbes

Renata Black was orphaned as a toddler and dropped out of high school at age 15. She returned to Colombia, her native country, in order to find herself. She also traveled and volunteered in different countries like New Zealand, China and India. But the most transformative moment of her life was when she helped repair the villages destroyed from the 2004 Tsunami.

She decided to create an awareness platform for microfinance using lingerie as the vehicle and launched the Seven Bar Foundation. Its mission is to provide women with loans to help them start or grow their own small businesses and break the cycle of poverty. Renata soon recognized that the only way I was going to fuel Seven Bar Foundation consistently was through business. That is how “Empowered By You (EBY)” was born. It’s a collaboration brand with the tagline, “What Empowers You, Empowers Women Everywhere.”

“What’s the worst thing that can happen to the business? People stop wearing underwear! Seriously, it’s a competitive market and I have to move fast and grow fast. I need to create meaningful partnerships, stay uber creative and maintain unwavering self-belief,” Renata says.

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