Rethinking Sexism in Crowdfunding through the Ellen Pao Case

curated from Forbes

Although Ellen Pao lost the gender discrimination case she filed against Kleiner Perkins Caufield & Byers, she still managed to get a compelling message about women in the venture capital sector. Women and other underrepresented groups should have a fair playing field in equity crowdfunding, but that’s not what’s happening.

According to a research conducted last year by a team from Harvard, MIT and Wharton found identical business-plan videos narrated by a man were more than twice as likely to be chosen than if the same video was narrated by a woman. Investors must consider that companies that are owned and run by women is a worthwhile market, because they will lose in the long run if they let unconscious bias cloud their choices.

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